Instagram has become one of the most popular social networks in the world in no time. Every day, millions of users upload and share content directly related to brands and organisations, which is a great opportunity to inspire and influence current and potential customers.
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Instagram Marketing Tips
- Make a Story through the Image
- Involve the Team
- Create and Share the Video
Hashtags are the best way to find people who talk about your brand or start, follow the conversation that people make. From there you can develop unique ways to involve them.
Create your own hashtags when they publish images of your products and encourage customers to use the same hashtag (#) to share images.
Hashtags can help companies by making it easier for people to find brand-related images, increase coverage, or increase engagement and make Instagram more attractive.
Make a Story Through the Image
The best way to make customers remember your brand is to create a profound impact on their minds. Through the Instagram business you can publish photos of existing products or services, share photos taken during events and product launches. This will allow customers to glimpse the world of brands and intrigue a greater interest in the brand.
Companies should also encourage customers to share images that show branded products through certain hashtags. A brand that has been very successful with this is Starbucks.
Involve the Team
Employees are considered the most important asset for a company, and when it comes to social networks, the best way to create legitimate businesses is to encourage employees to join.
They should be encouraged to follow their brand, such as photos, post photos and comment. They should put it in their routine. The constant commitment of employees will allow customers to access behind the scenes and create a community so that everyone can share their ideas and images.
Employees should be encouraged to take pictures with their iPhone, Android and tablets. This will make sharing photos very easy.
Choose the best time to send and share. Instagram showing the time that has the highest correlation with comments.
Instagram was acquired by Facebook in 2012 and in June 2013 the company announced its new video feature that will allow users to share videos of 15 seconds.
Instagram has over 130 million active users and the first day the Instagram video was announced, over 5 million videos were distributed.
With so many users, Instagram has made it very easy for companies to share videos. This video feature allows companies to share employee presentation videos, entertaining information about their brands, answer customer questions, ask frequently asked questions and create fantastic contests to attract customers and encourage interaction.
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